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  • Writer's pictureCorley Randolph

Money Isn’t Everything: Especially when it comes to Bon Appetit

There are a number of factors that contribute to the success or failure of a restaurant. One of the most important is the quality of the food. In order to serve delicious dishes, it is essential to use authentic, high-quality ingredients. This can be more expensive than using cheaper alternatives, but it is worth it in the long run. Customers who have a pleasant dining experience are likely to come back, and they may even tell their friends and family about the restaurant. On the other hand, those who have a bad experience are unlikely to give the restaurant another chance. Therefore, it’s essential for restaurants to focus on using only the best ingredients in their recipes. This commitment to quality is what sets successful restaurants apart from their less successful counterparts.

Case study 1:

There are a few reasons for the famous Simo Pizza's success in New York. One reason is their use of San Marzano tomatoes. This type of tomato cost more but is very popular among pizza lovers and is known for its sweet taste and low acidity. Another reason for sumo pizza's success is their relentless drive to use only such freshest ingredients. This includes using only locally sourced meats and cheeses. Finally, Simo pizza has been able to thrive in a time when other restaurants are struggling because they have managed to maintain a loyal customer base. I 2021, the restaurant is opening more locations when other restaurants are closing their doors. The answer is simple, these customers appreciate the restaurant's commitment to quality and consistency, both of which are essential in the highly competitive world of New York City restaurants.

Case Study 2:

One notable example is the pizza chain Papa John's. The founder, John Schnatter, has been very vocal about using only fresh ingredients and making his pizzas the same way for over 30 years. He's even refused to change the recipe to include a more popular type of crust. As a result, Papa John's has remained one of the most profitable and popular chains in America while other pizza restaurants have come and gone. Their relentless consistency is one of the things that makes them so successful.

Be consistent

In an industry where restaurants are closing their doors, like Simo Pizza Papa John's remains a force to be reckoned with. The one consistent ingredient to their success is their ability to keep the same ingredients. Papa John’s for example are on track to open 2000 more stores by 2025. And despite the controversial fiasco with then Papa John's CEO John Schnatter and the board in 2018, which lead to clear declining sales in the then racially driven climate, the company remains a successful business. Shortly after the scandal, the company saw tremendous growth momentum during the pandemic. One of the reasons for their success is their ability to keep the same ingredients in their pizza. This consistency allows customers to know what they're getting when they order a Papa John's pizza. As Papa John's continues to expand, they will need to find ways to keep the same quality ingredients in their pizzas. Otherwise, they risk losing customers to other pizza companies.

Whether Feast or Famine: remember to hold the line

In any business, there will always be lean times and periods of plenty. It's easy to go with the lower priced item when times are tight, but if you're looking for long term growth, remember the thing that made you successful to begin with is the very thing that will keep you afloat in famine season. Quality products and services are always in demand, no matter the economic conditions. By maintaining your standards and delivering a superior product, you'll ensure that your business continues to thrive, even when others are struggling. In the end, it's better to be the one luxury item that people can't afford to live without than the cheap alternative that nobody really wants.


When it comes to making purchases, it is important to remember that money isn't everything. In a free market, the price of a good or service is typically determined by the supply and demand for that item. When there is high demand for an item and limited supply, the price of the item will increase. On the other hand, when there is low demand and high supply, the price will decrease. This principle applies to all sorts of goods and services, from automobiles to restaurants. Therefore, when making a purchase, it is important to remember that you usually get what you pay for. While there may be some exceptions to this rule, in general, paying more for a product or service will result in a better quality product or service. Therefore, when making a purchase, it is important to consider the long-term implications of your decision. Will paying more now save you money in the future? Will opting for the cheaper option now result in having to replace the item sooner? These are important questions to consider before making any purchase. So if you own a restaurant or even more so a chain of restaurants, how do you ensure that people will keep coming back? There are many factors that go into this, but one of the most important is to offer a high quality product or service. This may seem like an obvious statement, but it is often overlooked. In today's world, there are so many choices available to consumers that they can be overwhelmed. While this decision may be intuitive for a single owner but if you have autonomous franchisees, you may want to button down the hatch and get everyone line with what works and more importantly why. Happy hunting, and bon appetit!

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