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  • Writer's pictureCorley Randolph

Why Video Is Content of the Future for Marketers

With the gradual shift of traditional media toward the online universe, marketers worldwide had to adapt to the sudden change in the market. That evolution led to the growth of content marketing. However, not all content marketing formats are equal. Videos, in particular, stand out among the crowd. Some even call videos the future of content marketing. But is that true?

We say yes! Videos are indeed superior to most other types of online content for many reasons. That is why we decided to highlight their most notable benefits and show you why you’d be remiss not to use them in your next marketing campaign. Let’s take a deep-dive into why video is the future of content marketing!

With more and more brands giving videos a shot, it’s becoming evident that videos are beginning to play an important role in content marketing. But we don’t expect you to take our word for it; here's what you should know of why videos are the king of online marketing.

Videos Are the King of Online Content

As you could have probably imagined, videos are incredibly beloved by users worldwide. But how popular are they exactly? Perhaps more than you might think!

According to Oberlo, 85% of internet users view at least a single video monthly in the U.S. alone. And when it comes to marketing, 55% of users wish to consume more video content from brands, according to the same data.

If the above wasn’t enough to convince you of the dominance videos have over the web, let’s take a look at the most well-known example of YouTube. This video-sharing platform has grown so much since its infancy that it is now the second-most popular social platform and is home to over two billion active users. The platform even created an entire ecosystem where video content creators can earn a living from their passion, with many YouTubers even accruing dozens of millions of subscribers.

But YouTube wasn’t only a game-changer for independent content creators — many marketers worldwide found incredible success on the platform. Whether you’re looking to advertise your products or drive consumer engagement, videos and platforms such as YouTube can help.

If you’re still skeptical, that’s understandable. Marketing is a volatile industry, so everything comes at a risk, even giving video content a shot. But trust us — it will be worth it. Did you ever wonder how marketers value videos? Take a look at this chart:

That’s right — they are undoubtedly the king of content, even for marketers. So, remember that the next time you decide to launch a marketing campaign!

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