In today's world, it's easy to get lost in the shuffle. With so many companies and brands competing for attention, it can be tempting to play it safe and blend in with the rest. But beware! Staying too far within the lines can make your brand forgettable—and that's the kiss of death when it comes to marketing. So what's a company to do? The answer is simple: don't be afraid to show off the quirks and eccentricities that make your brand one-of-a-kind.
In a sea of sameness, being different is what will make you stand out. And there's no better way to showcase your uniqueness than by highlighting the things that make your company special. After all, eccentricities are what make us human—and isn't it time your brand started acting like one?
Here are a few ideas to get you started:
1. Share Your Origin Story
People love a good origin story. It's the perfect opportunity to show off the heart and soul of your company. So don't be afraid to share how you got started, what drives you, and what makes you unique. Chances are, your customers will appreciate getting to know the faces behind the brand.
2. Highlight Your Unusual Processes or Practices
Do you have any unusual processes or practices that make your company tick? If so, now's the time to share them! Not only will this give customers a peek into how you operate, but it will also help them understand why you do things differently—and why that difference is worth paying for.
3. Put a Face to Your Company or Brand
Your customers want to know who they're doing business with—so put a face (or faces) to your company or brand! Showing off the humans behind the scenes helps build trust and creates a personal connection with potential customers. And at the end of the day, people do business with people they like, so this is an important step in building long-lasting relationships.
4. Share Your Team's Personality Traits or Passions. Do your team members have any personality traits or passions that make them stand out? If so, share them! This is a great way to show off what makes your team unique and highlight their individual strengths. Plus, it encourages customers to see your team members as people first and employees second—which can only lead to good things.
At the end of the day, customers want to do business with companies they can relate to—so don't be afraid to show off the quirks and eccentricities that make your brand one-of-a-kind! By sharing your company's origin story, highlighting unusual processes or practices, putting a face (or faces) to your brand, and sharing your team's personality traits or passions, you'll create lasting relationships with customers built on trust and understanding. And that's something we can all get behind.